Watch the webinar

Your data is stored for business-to-business communication purposes. See our privacy policy.


Markdown Optimization: An E-Grocer’s Journey - 200px

Duration: 45 minutes + Q&A, Denmark’s leading online grocer, has experienced explosive growth in recent years. With that growth came the need to effectively scale their processes, which meant adding automated, adaptable markdown optimization to their supply chain solution.

In this webinar, Camilla Olver, Supply Analyst at, joins Dan Kurram, Product Marketing Manager at RELEX, for an in-depth conversation about the benefits of automated markdown optimization. The experts discuss how was able to significantly reduce waste, improve margins, and deliver major time savings for their planners by implementing an automated solution.

“It has always been a really time-consuming job. We have four planners that manage fresh products, and they used at least an hour each every day to do this,” Olver says. She later explains, “Now, they only use about 15 minutes a day, so we reduced the time used per day to 25% [of what it used to be].”

Read the written case study here

Those who view this webinar can expect to come away with an understanding of:

  • How achieved
    • 24% higher margins on markdown products
    • 45% reduction in food waste
    • 77% increase in their planning team’s daily efficiency
  • How automation of the markdown process added value for planners
  • How incorporating markdown optimization into’s existing supply chain solution enabled faster ROI
  • How early, automatic identification of products for markdown delivered significant benefits

Your Webinar Speakers

If you have any questions about our webinars, please contact:

Camilla Olver - 300px


Camilla Olver
Supply Analyst,
Customer Speaker

Camilla has been working at as a supply analyst and project manager for 2.5 years. Before, she worked for another RELEX customer, Coop Denmark, where she was a part of the group that implemented the software. At, she has managed the implementation of RELEX and is now fully responsible for the solution. Camilla is currently working on including meal boxes, fruits, and vegetables in RELEX.

Dan K - 300px


Dan Khurram
Product Marketing Manager

The webinar will be moderated by Dan Khurram. Currently a Product Marketing Manager at RELEX, Dan joined the company after working in operations consultancy as well as multiple logistics and supply chain roles, including a stint in retail, delivering changes in logistics and IT. He currently focuses on the Promotions and Markdowns area and takes a keen interest in the value and benefits of RELEX products in real customer implementations.