Promotional Pain Points: Improving Campaigns and Reducing Profit Loss

Worldwide financial concerns combined with the lingering effects of supply chain disruptions have left people seeking easy, efficient options to get the best bang for their buck. Thus, online and offline promotions have become very appealing to budget-conscious consumers – and more complex than ever before for retailers.

In this 45-minute webinar, Thom Iddon-Escalante at RELEX Promotions, the #1 enterprise solution for evaluating, predicting, and planning retail promotions, joins Laurence Brenig-Jones, VP, Product Strategy and Marketing at RELEX Solutions, to discuss common pain points around promotion planning, how supply chain disruptions have affected cost worthiness, and how effective promotional campaigns can improve sales and reduce profit loss.

Thom Iddon-Escalante
Product Director at Formulate
Speaker

Thom has spent seven years in the retail technology industry, with the past three focusing on promotion optimization at Formulate by RELEX. His passion is helping retailers run more effective campaigns that drive revenue and profit while reducing waste.

Laurence Brenig-Jones
Director, Product Strategy, RELEX Solutions
Speaker

Laurence works globally with customers to collaborate and co-develop solutions in line with the long-term strategic roadmap. Laurence has a background in retail, having spent eight years at the UK grocer Waitrose in roles such as Head of Product Supply and Head of Operational Strategy. He has a passion for seeking solutions that integrate retail processes for the greater good.

About RELEX

RELEX Solutions helps retailers and consumer brands drive profitable growth across all sales and distribution channels by maximizing customer satisfaction and minimizing operative costs. Our market-leading, unified supply chain and retail planning platform helps retailers and consumer goods companies align and optimize demand, merchandise, supply chain, and operations planning across the end-to-end value chain. We drive record-high product availability, increased sales and margin, improved sustainability, and the best return on investment in inventory, space, workforce, and capacity. Leading brands like Autozone, Stokke, Tractor Supply Company, Rite Aid, Sprouts Farmers Market, Vitamin Shoppe, and Family Farm & Home trust RELEX to optimize their supply chain and retail planning.

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Promotional Pain Points: Improving Campaigns and Reducing Profit Loss

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